Design for Emotion
- Trevor van Gorp, BFA, ME Des, IAI, Principal, Affective Design, Inc., Canada
- Edie Adams, Principal User Experience Manager, Mac Business Unit, Microsoft
This isn’t just another design theory book - it’s imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people.
AudienceProfessionals in interactive design, info architecture as well as industrial and product design, graphic design, and marketing professionals
- Published: June 2012
- Imprint: MORGAN KAUFMANN
- ISBN: 978-0-12-386531-1
Table of Contents
Chapter 1 - Why Design for Emotion?
Useful, Usable and Desirable
Emotion, Personality and Meaning
Chapter 2 - What is Emotion?
The Anatomy and Influence of Emotion
Chapter 3 - Why Design for Emotion?
Measuring Success Through Flow
Attention and Flow
The Senses and Attention
Emotion, Attention and Behavior
Emotion and Flow
Chapter 4 - Where Do We Design for Emotion?
Aesthetics and Interaction
Responses, Experiences and Relationships
Personality Traits and Design
Gender and Stereotypes
The Evolution of Emotion and Personality
Chapter 5 - How Do I Design for Emotion?
Cutting Through the Jargon
The A.C.T. Model
Using the A.C.T. Model
Understanding the Dimensions of Emotion
What Personality Do I Design?
A.C.T. - Guidelines
Chapter 6 - Interviews on Designing Emotion