Design for Emotion
- Trevor van Gorp, BFA, ME Des, IAI, Principal, Affective Design, Inc., Canada
- Edie Adams, Principal User Experience Manager, Mac Business Unit, Microsoft
Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.
This isnât just another design theory book - itâs imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people.
Professionals in interactive design, info architecture as well as industrial and product design, graphic design, and marketing professionals