Data Insights book cover

Data Insights

New Ways to Visualize and Make Sense of Data

Data Insights: New Ways to Visualize and Make Sense of Data offers thought-provoking insights into how visualization can foster a clearer and more comprehensive understanding of data. The book offers perspectives from people with different backgrounds, including data scientists, statisticians, painters, and writers. It argues that all data is useless, or misleading, if we do not know what it means. Organized into seven chapters, the book explores some of the ways that data visualization and other emerging approaches can make data meaningful and therefore useful. It also discusses some fundamental ideas and basic questions in the data lifecycle; the process of interactions between people, data, and displays that lead to better questions and more useful answers; and the fundamentals, origins, and purposes of the basic building blocks that are used in data visualization. The reader is introduced to tried and true approaches to understanding users in the context of user interface design, how communications can get distorted, and how data visualization is related to thinking machines. Finally, the book looks at the future of data visualization by assessing its strengths and weaknesses. Case studies from business analytics, healthcare, network monitoring, security, and games, among others, as well as illustrations, thought-provoking quotes, and real-world examples are included. This book will prove useful to computer professionals, technical marketing professionals, content strategists, Web and product designers, and researchers.


Technical marketing professionals and researchers, content strategists, web and product designers, computer professionals and researchers that need to present data in an easy to understand way

Paperback, 320 Pages

Published: November 2012

Imprint: Morgan Kaufmann

ISBN: 978-0-12-387793-2


  • "Hunter Whitney thoughtfully interprets 20 years of technical successes in information visualization for a broader audience.  He tells the grand story of scientific breakthroughs in an engaging way for a wide audience, packed with thought-provoking quotes and eye-catching examples that powerfully present this profound advance in human capacity for insight."
    - Ben Shneiderman, University of Maryland


  • Preface


    About the Author

    Chapter 1 From Terabytes to Insights

    Chapter 2 A More Beautiful Question

    Chapter 3 Winning Combinations

    Chapter 4 Pathways, Purposes, and Points of View

    Chapter 5 Views You Can Use

    Chapter 6 Thinking . . . Machines

    Chapter 7 Hindsight, Foresight, and Insight





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