Cult of Analytics

Driving online marketing strategies using web analytics

By

  • Steve Jackson

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that.

Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works.

With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business.

View full description

Audience

Professional: Online/web marketing managers and their teams, directors and CEOs (of SMEs), business analysts, measurement analysts, web content producers (in larger companies), business intelligence/CRM analysts.

 

Book information

  • Published: May 2009
  • Imprint: BUTTERWORTH HEINEMANN
  • ISBN: 978-1-85617-611-8


Table of Contents

The Organizational Hub and Spoke Method; Understanding Reach, Engage, Activate and Nurture (REAN); How to develop KPIs; Quick Wins and How to Use Them; The Tools of the Trade; Developing and Measuring Motivational and Behavioral Personae; Using the Insight Model to Improve Conversion and Retention; Simplified Reporting; The Proliferation Process