Cruise to Success book cover

Cruise to Success

How to Steer Your Way through the Murky Waters of Marketing Your Library

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources.

Paperback, 134 Pages

Published: January 2009

Imprint: Chandos Publishing

ISBN: 978-1-84334-482-7

Contents

  • Why should libraries market themselves? The library as a corporation; Creating a SWOT analysis; Areas to consider in a marketing campaign; Merchandising and branding; Marketing strategy; Poster guidelines; Other tools of communication: News announcements, public relations, newsletters and annual reports; References, further reading and resources.

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