Cruise Operations Management
- Philip Gibson, Programme Manager, Hospitality Management, University of Plymouth, UK
Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. A user-friendly and practical guide it discusses issues such as:Â· The history and image of cruisingÂ· How to design a cruise and itinerary planningÂ· Roles and responsibilities on a cruise shipÂ· Customer service systems and passenger profilesÂ· Managing food and drink operations onboardÂ· Health, safety and security Cruise Operations Management presents a range of contextualised facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion.The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can âdip inâ and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.
Undergraduate degrees in Cruise Operations Management and specific elective courses (e.g. cruise industry, cruise management etc) on hospitality and tourism degrees. Supplementary reading for some post graduate degree study, university libraries and professionals.