Crisis Management at the Speed of the Internet book cover

Crisis Management at the Speed of the Internet

Trend Report

Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster-even if the viral information isn’t factual. It is critical that an organization respond quickly and decisively to crises in online media.

The report explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training. It is a valuable resource for any security professional working to create or improve an existing corporate crisis management policy.

Crisis Management at the Speed of the Internet is a part of Elsevier’s Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs.

Audience

Mid- to upper-level security managers; chief security officers; chief information officers; college-level educators, specifically in programs that cover security and risk management; publicity and brand management professionals who manage official, corporate social media pages

Paperback, 36 Pages

Published: March 2013

Imprint: Elsevier

ISBN: 978-0-12-411587-3

Contents

  • Executive Summary

    Introduction

    Understanding Threats from New Internet Technologies

    Examples of Internet-Based Incidents

    Planning Ahead to Mitigate a Possible Internet Crisis

    When Time Matters Most: Responding in Real Time

    A Comprehensive Approach to Internal Communications

    Additional Resources

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