Successful Business StrategiesBy
- Shiv Mathur, Emeritus Fellow at Cass Business School.
- Alfred Kenyon, Former Visiting Professor, Cass Business School.
Students on MBA courses, Executive Strategy courses and Postgraduate courses; Senior Managers, CEOs, Strategy or Policy Makers
Published: September 2001
Imprint: Butterworth Heinemann
'an innovative, customer-led approach to strategy' David J. Collis, Harvard Business School '..stimulating, insightful, and challenges conventional thinking.' Robert Grant, Professor of Management, Georgetown University, USA 'Rigorous, clear and well-argued'. Patrick Barwise, Professor of Management and Marketing, London Business School.