Corporate Reputations, Branding and People Management
A Strategic Approach to HRBy
- Graeme Martin, Director of the Centre for Reputation Management at the University of Glasgow's School of Business and Management, UK
- Susan Hetrick, Visiting Research Fellow, University of Glasgow.
Primary readership: HR Practitioners and Executive Development Courses in this fieldSecondary readership: Supplementary text for masters programs in HRM, MBA students undertaking specialist courses in HR
Published: June 2006
Imprint: Butterworth Heinemann
â â¦ lays out the meanings of and differences between corporate brands, reputations, organizational identities and images. It also examines how the employerâs relationship with individual employees drives corporate reputations and regard for brands âfrom the inside out.â Building their research on practical experiences and corporate examples, the authors offer case studies from different industries, including telecommunications, banking, investment and government.â â HR Magazine, November 1, 2006