An international approachBy
- Chris Cooper, Dean of the Business School.
- C. Michael Hall, Professor of Marketing, University of Canterbury, Christchurch, New Zealand; Docent, Department of Geography, University of Qulu,Finland; and Visiting Professor, Stirling University, Scotland, UK
Primary: Undergraduate students studying tourism, tourism management and related courses. Secondary: Practitioners and those studying for professional qualifications
Published: November 2007
Imprint: Butterworth Heinemann
- Contemporary Tourism: Contemporary tourism products and markets; The contemporary tourist: Contemporary tourists, tourist behaviour and flows; Contemporary tourism marketing; The contemporary tourism destination; Delivering the contemporary tourism product - the destination; Governing the contemporary tourism product - the role of the public sector and tourism policy; Consequences of visitation at the contemporary destination; Planning and managing the contemporary destination - the sustainability agenda; Marketing the contemporary tourism destination; The contemporary tourism industry: Supplying the contemporary tourism product - the tourism industry; Supplying the contemporary tourism product - the attractions sector; Supporting the contemporary tourism product - hospitality; Supplying the contemporary tourism product - the transport sector; Facilitating the contemporary tourism product - intermediaries; Tourism futures: Tourism in the twenty first century - contemporary tourism in an uncertain world; Teaching and studying contemporary tourism; Index