An international approachBy
- Chris Cooper, Dean of the Business School.
- C. Michael Hall, Professor of Marketing, University of Canterbury, Christchurch, New Zealand; Docent, Department of Geography, University of Qulu,Finland; and Visiting Professor, Stirling University, Scotland, UK
Primary: Undergraduate students studying tourism, tourism management and related courses. Secondary: Practitioners and those studying for professional qualifications
Published: November 2007
Imprint: Butterworth Heinemann