Consumer Behaviour in TourismBy
- John Swarbrooke, Principal Lecturer in Tourism Management, Centre for Tourism, Sheffield Hallam University, UK
- Susan Horner, Principal Lecturer in Marketing, Sheffield Hallam University, UK
Undergraduate level 1 to 2 for students of tourism management and associated degree programmes. Usually taught as part of marketing modules (core).
Published: October 2006
Imprint: Butterworth Heinemann