Consumer Behaviour in Sport and Events
- Daniel Funk, is a professor of Sport Marketing with the Griffith Business School, Gold Coast, Australia. Dr Funk has established an international reputation in the area of Sport Marketing with an emphasis in Sport Consumer Behaviour.
Primary: 2nd and 3rd year undergraduates studying on sports management and events management courses, core modules include: sports event management, sports marketing, sports management and sports sales and sponsorshipSecondary: Postgraduates on sports and events courses; professionals working in sport and event management; general marketing courses in services management and consumer behaviour
Published: September 2008
Imprint: Butterworth Heinemann
âDr. Funk makes two very important contributions with this book â he provides a comprehensive look at sport consumer behaviour and he discusses its relevance to practice such that the reader can immediately begin to think about how to put this knowledge to work.â Jay Gladden, Ph.D, Associate Dean Isenberg School of Management, University of Massachusetts