Evoking excellence in others


  • James Flaherty, Pioneering professional coach and founder of New Ventures West, San Francisco, USA

Coaching: Evoking Excellence in Others is an insightful, thought-provoking guide that dissects the art and science of coaching. Beginning with theories, concepts and models, the book moves on to consider rigorous methods of practice and self-observation in a relationship of mutual trust, respect and freedom of expression. It will probe you to rethink how you relate to your clients and your staff, how you produce long-term excellent performance in yourself and how you can become more effective in helping others to achieve their goalsThis third edition includes a new chapter on communication and a new central case study that runs throughout the book to illustrate the impact of the themes and concepts discussed in the book.Coaching, 3rd edition is a rich learning resource guide for new and experienced coaches who want to challenge their methods of partnering with clients. It is also an inspiring guide for training managers and leaders, human resource development managers and general managers who want to develop their teams.
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Primary audience: Professional coaches, delegates on coaching courses (including post-graduate qualifications), training managers, training leaders.Secondary audience: Human resource development managers, middle/senior managers responsible for coaching and developing staff, academics and researchers in related fields.


Book information

  • Published: March 2010
  • ISBN: 978-1-85617-816-7


Praise for previous editions: "As interest in coaching grows, I think Flaherty’s book will come to stand out as a definitive work." Peter M. Senge, Director of the Center for Organizational Learning, MIT Sloan School of Management and author of The Fifth Discipline: The art and practice of the learning organization "As the field of coaching finds its way to becoming a mature discipline, James Flaherty's dedicated field research, study, and sound articulation offers a definitive ground and a sensibility of genuine care. At the core this book offers a way of thinking about human beings that makes action and practice central to learning. This is a no-nonsense, generous, pragmatic book that belongs on the shelf every coach, novice or veteran." Richard Strozzi-Heckler, Ph.D., Founder of Somatic Coaching and author of The Anatomy of Change and Holding The Center "In Ancient Rome, Mark Anthony approached Julius Caesar and posed a question about the Patrician Guards who patrolled and kept the city safe. His compelling question was ‘Ipso custodies custodiet?’ – ‘Who guards the guards?’. It was an incisive query that might well be asked today of the scope and license that coaches have with their clients. James Flaherty asks that question of us as coaches in a unique and inescapable way. As a master coach and teacher of coaches James Flaherty provides an irreplaceable role - a vital pilot light on the limitless directions that coaches might consider taking. His book frames deep questions about how humans operate across a series of interconnected domains such as the mind, body and emotions, which will give both new and experienced coaches pause to reflect. He frames crisp distinctions about the coaching process which will generate new perspectives on the role of the coach. He leaves a trail of deeply researched threads that the reader can explore after reading to deepen their knowledge and understanding. All of this is done in a crisp and quietly elegant dialogue which makes you believe he is present as you are inspired to explore, with profound curiosity, your own beliefs on what we are as human beings and how we should show up as coaches. As you read and digest his coaching metaphors, analogies and questions there are inexplicable possibilities that crystallize, fresh insights that emerge and a renewed commitment to explore oneself and the coaching we strive to master." Craig O’Flaherty, Director, Centre for Coaching, Graduate School of Business, University of Cape Town, South Africa "This extraordinary book clearly represents James Flaherty's ability to insightfully enable the self-generating and self-correcting capacities of his clients. His clarity and candor engage the reader to more deeply examine the opportunities to live a more integrated and holistic life." Michele Goins, Vice President and Chief Information Officer, Imaging and Printing Group, Hewlett-Packard Company "James Flaherty focuses on the commonly overlooked fact that a coachee is a "human-being." He effectively emphasizes that this is the most important aspect that a coach should always have in mind, something that many of us tend to forget. It was this tact that he applies toward coaching, as well as many other brilliant insights, that helped me make the decision to publish Coaching in Japanese and apply its lessons in my practice." Mamoru Itoh, President, Coach21 Co., Ltd., Tokyo, Japan "In Coaching: Evoking Excellence in Others, James Flaherty brilliantly dissects both the art and science of coaching – one of the more difficult and least understood roles in organizations. Beginning with theories, concepts and models he shows their application to practice and empowers any aspiring coach to be more effective in helping people achieve their goals. A better book on this subject just doesn't exist." Jerry I Porras, Lane Professor of Organizational Behavior and Change Emeritus, Graduate School of Business, Stanford University and Co-Author, Built to Last

Table of Contents

Introduction; The Foundation for Coaching; Basic Principles; The Flow of Coaching; The Coaching Relationship; Openings; Assessment Model,  Enrollment; Coaching Conversations; Stuck; Track Two: Working with Ourselves; Conclusion; Appendices.