Cause Related MarketingBy
- Sue Adkins, Director, Cause Related Marketing/Business in the Community.
Marketing Managers and Directors, Brand and Product Managers, Corporate Communications/Affairs Executives, PR and Communications professionals. Corporate and Charity Fundraisers.
Published: September 1999
Imprint: Butterworth Heinemann
"Sue Adkins... has defined Cause Related Marketing in the UK. She has built the business case for Cause Related Marketing for the benefit of both business and the wider community and has in fact been the leading campaigner in establishing Cause Related Marketing as a legitimate part of the marketing mix. I recommend this book to you and urge you to consider how the potential of Cause Related Marketing can be released for the benefit of your organization and the wider community" Sir Dominic Cadbury, Chairman Cadbury Schweppes. "Sue Adkins is a great expert in Cause Related Marketing and I commend her book to you....She has done more to define, identify, campaign and expose the business benefits of Cause Related Marketing for businesses and causes in the UK, than anyone else." Tim Mason - Director, Tesco PLC ...'my advice would be that if you make only two resolutions this new year, be sure that they are to read Who Cares Wins and to post a complimentary copy to every marketing director on your corporate database.' Professional Fundraising