Business Modeling

A Practical Guide to Realizing Business Value


  • David Bridgeland, CTO, Unisys Global Business Transformation
  • Ron Zahavi, Unisys Corp

As business modeling becomes mainstream, every year more and more companies and government agencies are creating models of their businesses. But creating good business models is not a simple endeavor. Business modeling requires new skills. Written by two business modeling experts, this book shows you how to make your business modeling efforts successful. It provides in-depth coverage of each of the four distinct business modeling disciplines, helping you master them all and understand how to effectively combine them. It also details best practices for working with subject matter experts. And it shows how to develop models, and then analyze, simulate, and deploy them. This is essential, authoritative information that will put you miles ahead of everyone who continues to approach business modeling haphazardly.
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Professionals involved with business modeling, business process and workflow modeling, strategic planning, including IT mgt, CIOs, information and enterprise architects


Book information

  • Published: December 2008
  • ISBN: 978-0-12-374151-6

Table of Contents

Part I: Business modeling Chapter 1: Modeling fundamentals Chapter 2: Why business modeling? Part II: Business modeling disciplines Chapter 3: Business motivation modeling Chapter 4: Business interaction modeling Chapter 5: Business process modeling Chapter 6: Business rule modeling Part III: Modeling pragmatics Chapter 7: Building a model Chapter 8: Model-based workshops Chapter 9: Running a workshop Part IV: Modeling results Chapter 10: Analyzing a business model Chapter 11: Simulating a business model Chapter 12: Deploying a business model