Theory and ApplicationBy
- Neil Harris, Associate Dean (Enhancement), Southampton Business School, Southampton Institute.
Business Studies, Marketing , Accounting and HRM undergraduates.HND Business and Finance students.ICSA/CIMA Year 1 students.
Published: November 2000
Imprint: Butterworth Heinemann
'Use of interesting, topical and, above all, relevant examples and case studies bring this economics analysis to life. A rare gem - an economics textbook which is readable!' Dr Michael Roberts, Former Vice Principal, Cadbury College, Birmingham.