Business Development in Licensed Retailing
A Unit Manager's GuideBy
- Conrad Lashley, Professor of Leisure Retailing, Centre for Leisure Retailing, Nottingham Business School, UK
- Guy Lincoln, Senior Lecturer in the School of Tourism and Hospitality at Leeds Metropolitan University
Level 2 undergraduate students of hospitality, leisure and tourism management degrees, those following the British Institute of Innkeeping's Advanced Qualifications and practioners in the industry.
Published: July 2002
Imprint: Butterworth Heinemann
"It is my opinion that Business Development in Licensed Retailing will be a valuable reference for any management development programme. The book has been written and organised in a manner that explains all of the underlying management principles involved in a busy and successful licensed operation. At the same time it gives a wide range of practical examples and guidance on how to achieve success." Tim Martin, Chairman, JD Wetherspoon