Business Awareness for Optometrist

A Primer

By

  • Nizar Hirji, PhD, MBA, Bsc, FCOptom, FAAO, FIMgt, Hirji Associates

This book will equip the student and all those starting out in the optometric field with the basic business insight necessary for setting up in practice and to begin understanding the commercial aspects of the optical industry. Covering issues from employing staff to marketing; practice layout and design to aspects of the law, this text is an indispensible practical handbook for student and practitioner optometrists and dispensing opticians.
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Book information

  • Published: March 1999
  • Imprint: BUTTERWORTH HEINEMANN
  • ISBN: 978-0-7506-3961-3


Table of Contents

Introduction; The retail business environment; The optical industry and its structure; Business aspects of an optometric enterprise; References