Building Communities book cover

Building Communities

Social Networking for Academic Libraries

Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: ‘What’s next?’

Paperback, 242 Pages

Published: October 2013

Imprint: Chandos Publishing

ISBN: 978-1-84334-735-4

Contents

  • The whats and whys of social networking for academic libraries; How to approach the implementation of social media technologies; Case studies of academic libraries and social media networking; First steps; Make the connection: Posting on social media; Evaluating the impact of social media in academic libraries; Closing thoughts.

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