Brainstorming and Beyond
A User-Centered Design MethodBy
- Chauncey Wilson, Senior User Researcher, Autodesk
Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success.
Paperback, 84 Pages
Published: February 2013
Imprint: Morgan Kaufmann
Chapter 1. Brainstorming
Overview of Brainstorming
When Should You Use Brainstorming?Procedures and Practical Advice on Brainstorming
Variations and Extensions to BrainstormingReverse (Negative) Brainstorming
Data Analysis for BrainstormingWhat Do You Need for Brainstorming?
Recommended ReadingsReferences Chapter 2. Brainwriting
Overview of BrainwritingWhen Should You Use Brainwriting?
Procedures and Practical Advice on Interactive BrainwritingAfter the Brainwriting Session
Variations and Extensions to BrainwritingMajor Issues in the Use of Brainwriting
Data AnalysisWhat Do You Need to Use The Brainwriting Method?
Recommended ReadingsReferencesChapter 3. Braindrawing
Overview of BraindrawingWhen Should You Use Braindrawing?
Procedures and Practical Advice on the Braindrawing MethodVariations and Extensions to Braindrawing
Major Issues in the Use of BraindrawingData Analysis
What Do You Need to Use Braindrawing?Recommended Readings