Brainstorming and Beyond
A User-Centered Design MethodBy
- Chauncey Wilson
User experience architects, designers, researchers, and specialists
Paperback, 84 Pages
Published: February 2013
Imprint: Morgan Kaufmann
"The three chapters in this slim book present creative methods for generating product ideas and business solutions through speaking, writing, and drawing in a group setting. Each chapter identifies the strengths and weaknesses of the method, describes procedures to planning and conducting the brainstorming sessions, and suggests specific variations tailored for specialized contexts."-- Reference & Research Book News,October 2013
Chapter 1. Brainstorming
Overview of Brainstorming
When Should You Use Brainstorming?
Procedures and Practical Advice on Brainstorming
Variations and Extensions to Brainstorming
Reverse (Negative) Brainstorming
Data Analysis for Brainstorming
What Do You Need for Brainstorming?
Chapter 2. Brainwriting
Overview of Brainwriting
When Should You Use Brainwriting?
Procedures and Practical Advice on Interactive Brainwriting
After the Brainwriting Session
Variations and Extensions to Brainwriting
Major Issues in the Use of Brainwriting
What Do You Need to Use The Brainwriting Method?
Chapter 3. Braindrawing
Overview of Braindrawing
When Should You Use Braindrawing?
Procedures and Practical Advice on the Braindrawing Method
Variations and Extensions to Braindrawing
Major Issues in the Use of Braindrawing
What Do You Need to Use Braindrawing?