Sport Management in Practice
Many millions of people around the globe are employed in sport organizations in areas as diverse as event management, broadcasting, venue management, marketing, professional sport, and coaching as well as in allied industries such as sporting equipment manufacturing, sporting footwear and apparel, and retail. At the elite level, sport has moved from being an amateur pastime to a significant industry. The growth and professionalization of sport has driven changes in the consumption and production of sport and in the management of sporting organizations at all levels of sport. Managing sport organizations at the start of the 21st century involves the application of techniques and strategies evident in the majority of modern business, government and nonprofit organizations. The Sport Management Series provides a superb range of texts for the common subjects in sport business and management courses. They provide essential resources for academics, students and managers and are international in scope. Supported by excellent case studies, useful study questions, further reading lists, lists of websites, and supplementary online materials such as case study questions and PowerPoint slides, the series represents a consistent, planned and targeted approach which:* provides a high quality, accessible and affordable portfolio of titles which match management development needs through various stages;* prioritises the publication of texts where there are current gaps in the market, or where current provision is unsatisfactory;* develops a portfolio of both practical and stimulating texts in all areas of sport management.The Sport Management Series is the first of its kind, and as such is recognised as being of consistent high quality and will quickly become the series of first choice for academics, students and managers.