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Interactive Technologies

Series Editor:

  • Stuart Card
  • Jonathan Grudin
  • Jakob Nielsen, Nielsen Norman Group, Fremont, CA, U.S.A.
  • Tim Skelly

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.

Audience
Professionals in user interface/user interaction designer; computer graphics, including those who are the techie type as well as those who are graphics designers; financial analysts; research scientists and engineers; data miners; and managers faced with information-intensive challenges

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