Handbooks of Hospitality Management
- Abraham Pizam, Dean & Linda Chapin Eminent Scholar; Chair in Tourism Management, Rosen College of Hospitality Management, University of Central Florida, USA
Hospitality is one of the world's largest industries generating over a trillion dollars in wealth and employing millions of people. This series of handbooks offers a global perspective on the business of Hospitality: the conception, management and delivery of its products and services; patterns of supply, competition and strategies amongst suppliers; the nature of current and future demand and consumption; research and development on products, services and finally the evolution of consumer behaviour. The broad appeal and interdisciplinary nature of this series lends itself to a wide audience.
Each handbook in the series will provide a comprehensive reference source on the field to be covered, e.g. strategic management. As a collection, the series will provide a vital reference and learning resource for academics, graduate students, industry and academic associations, government agencies and international bodies.
Undergraduate students, graduate students (both MS and PhD), active researchers, sophisticated industry managers, and graduate course instructors
Edited by Dana TesoneBuy now
Published: June 2008
ISBN 13: 978-0-08-045081-0