Handbooks of Hospitality Management
- Abraham Pizam, Dean & Linda Chapin Eminent Scholar; Chair in Tourism Management, Rosen College of Hospitality Management, University of Central Florida, USA
Hospitality is one of the world's largest industries generating over a trillion dollars in wealth and employing millions of people. This series of handbooks offers a global perspective on the business of Hospitality: the conception, management and delivery of its products and services; patterns of supply, competition and strategies amongst suppliers; the nature of current and future demand and consumption; research and development on products, services and finally the evolution of consumer behaviour. The broad appeal and interdisciplinary nature of this series lends itself to a wide audience.
Each handbook in the series will provide a comprehensive reference source on the field to be covered, e.g. strategic management. As a collection, the series will provide a vital reference and learning resource for academics, graduate students, industry and academic associations, government agencies and international bodies.
Edited by Dana TesoneInfo / Buy
Hardbound, 560 Pages
Published: June 2008
ISBN 13: 978-0-08-045081-0