Process Innovation Management
- Mohamed Zairi, Sabic Chair in Best Practice Management, University of Bradford
Best Practice: Process Innovation Management highlights best practice in innovation by bringing together practitioners and researchers in this field.This book presents contributions from leading academics and practitioners involved with innovation. They bring together all the strands of research, best practice and advice establishing an essential source of information for all involved with process innovation management.View full description
Mid - senior level managers; Innovation and project managers; MBA and executive development students; Design engineers; Manufacturing managers
- Published: January 1999
- Imprint: BUTTERWORTH HEINEMANN
- ISBN: 978-0-7506-3953-8
Table of ContentsForeword by Professor Richard Duggan, DTI Innovation Director; Being a world class organization: what does it mean? (Phil Hanson, IBM); Understanding tourism from cradle to grave (Dr Jim Crilly, Birds Eye Walls Ltd); Ideation: an integrated approach to idea generation (Professor Richard Duggan, DTI); Market orientation for superior competitiveness (S. Al-Shammri and Professor Mohamed Zairi, University of Bradford); Total supply chain for innovation (Professor Mohamed Zairi, University of Bradford); World class design (Dr. F. Trueman, University of Bradford); Customer management and development in retailing (Patrick Allen, University of Bradford); Project management and modern tools of innovation (Dr Trevor Francis, Lever Brothers Ltd); Bringing-in and focusing-on customer true needs (David Ginn, Ford Motors Co.); Auditing innovation through effective performance measurement (Professor Mohamed Zairi, University of Bradford); Sustaining a culture of discontinuous innovation (P. Ahmed, University of Bradford); Index.