Analyzing Social Media Networks with NodeXL
Insights from a Connected World
- Derek Hansen, iSchool, CASCI Director, University of Maryland
- Ben Shneiderman, Department of Computer Science, Founding Director of the HCI Lab, University of Maryland, Fellow of the ACM, SIGCHI Lifetime Achievement Award
- Marc Smith, Chief Social Scientist, Connected Action Consulting Group, http://www.connectedaction.net/
Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.
Researchers, academics, practitioners, and students in visual analytics, information visualization, HCI, web design, user experience design, information architecture, database administrators, data/Information analysts, information and enterprise architects, data warehouse and systems engineers