Advanced Theory and Practice in Sport MarketingBy
- Eric Schwarz, Associate Professor of Sport Business, Saint Leo University, Florida, USA
- Jason Hunter, Lecturer, Athletics Department, College of DuPage, USA
High level undergraduate and graduate students in sport marketing courses- compulsory in these courses; 2ndary potential as a supplementary text in sport marketing related courses- sales, sponsorship, etc.
Published: February 2008
Imprint: Butterworth Heinemann
âAdvanced Theory and Practice in Sport Marketing fills a much needed niche in sport management curriculum support. While it is critical that sport management education provides practical application, students still need to understand theoretical concepts that underlie real-world situations. Advanced Theory and Practice in Sport Marketing breaks new ground in sport management pedagogy by providing both in-depth theoretical discussions and practical applications. This is a must-read for well-prepared future sport managers.â DR. RICHARD M. SOUTHALL, Director of the College Sport Research Institute and Assistant Professor in Sport Administration at The University of North Carolina-Chapel Hill, USA. âEric Schwarz and Jason Hunter have put together a fantastic book that can be used by students, faculty, and sport business industry professionals alike.â DR. BRENDA G. PITTS, Professor of Sport Marketing, Georgia State University, USA.