A Theory of Individual BehaviorBy
- Robert Wichers, University of Pittsburgh, Pennsylvania, U.S.A.
Published: October 1996
Imprint: Academic Press
"Dispels the notion that individuals act as rational agents and strives to capture idiosyncratic humanness through rigorous mathematics. Wichers describes a version of economic behavior that is more comprehensive and satisfying than neoclassical models yet consistent with the usual aggregated concepts that form the basis of applied microeconomics. Contains a short review of mathematical models and discussion of received microeconomic theory, as well as summaries and questions at the ends of chapters.
--SCITECH BOOK NEWS