A Textbook of Pharmaceutical Industrial Management book cover

A Textbook of Pharmaceutical Industrial Management

Textbook of Pharmaceutical Industrial Management

Written in strict accordance with the prescribed syllabus, this book caters to the needs of B. Pharm. students of different universities in the country. The book can also be used as a supplementary text for MBA courses in Pharmaceutical Industrial Management.

The book has been written in purview of modern requirement of students to keep them abreast with the latest management practices and operational patterns being followed in the pharmaceutical industry. It educates students about the latest techniques of strategic management and their application in the market, preparing them as adept professionals to play vital roles in futuristic global market.

,

Published: May 2012

Imprint: Elsevier

ISBN: 978-81-312-3263-7

Contents

  • Contents

     

    Foreword 1 v

    Foreword 2 vv

    Foreword 3 vii

    Preface ix

    1. Indian Pharmaceutical Industry 1

    2. Introduction to Management 9

    3. Principles of Management 21

    4. Communication 31

    5. Motivation 47

    6. Decision Making 61

    7. Leadership 69

    8. Administrative Management 75

    9. Managerial Control 89

    10. Planning and Forecasting 103

    11. Personnel Management 111

    12. Production Management 127

    13. Materials Management 153

    14. Pharmaceutical Marketing 173

    15. Marketing Research 183

    16. Recruitment, Selection and Retention of Pharmacy Personnel 193

    17. Channels of Distribution 205

    18. Salesmanship 221

    19. Establishment of a Pharmaceutical Factory 237

    20. Pharmaceutical Export 253

    21. Accounting and Its Principles 259

    22. Th e Journal 295

    23. Cash Book 309

    24. Ledger 323

    25. Trial Balance 333

    26. Financial Statements 351

    27. Bank Reconciliation Statements 369

    28. Bills of Exchange 377

    29. Treatment of Cheques 387

    30. Economics 393

    31. Trade 409

    32. Insurance 421

    33. Labour Welfare 431

    34. Application of Computer in Accounting 439

Advertisement

advert image