A Short-Cut to Marketing the LibraryBy
- Zuzana Helinsky
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.
Paperback, 108 Pages
Published: June 2008
Imprint: Chandos Publishing
- Why is marketing so important? Marketing tools; Marketing in practice; Who else can help us? Publishersâ marketing suggestions; Conclusion.