A Short-Cut to Marketing the Library book cover

A Short-Cut to Marketing the Library

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.

Paperback, 108 Pages

Published: June 2008

Imprint: Chandos Publishing

ISBN: 978-1-84334-425-4

Contents

  • Why is marketing so important? Marketing tools; Marketing in practice; Who else can help us? Publishers’ marketing suggestions; Conclusion.

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