A Guide to Starting your own Complementary Therapy Practice book cover

A Guide to Starting your own Complementary Therapy Practice

This step-by-step guide on setting up own complementary health care practice, covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapist's own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It addresses all the legal requirements, detailed and precise financial calculations, and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered.

Manual therapists, complementary therapists, chiropractors, osteopaths, massage therapists.
Target market will be undergraduates, newly qualified practitioners and practitioners who are currently working as associates or employees in an established clinic and wish to branch out on their own.

Paperback, 304 Pages

Published: November 2006

Imprint: Churchill Livingstone

ISBN: 978-0-443-10309-4


  • Part I Initial Preparation

    1 Where do I start? Brainstorming

    2 How do you decide on the type of practice you want?

    3 Ways of trading

    4 The mechanics of putting the practice together – location, location, location

    5 Dealing with professionals in the start up and running of your practice

    6 Insurance

    7 Contracts

    8 Legislation

    Part II Marketing

    9 Marketing introduction

    10 Market research

    11 Analysing marketing information and preparing it for use

    12 Introduction to advertising and public relations

    13 Advertising and promotion

    14 Public relations

    Part III Financial Matters

    15 Finance introduction

    16 Financial considerations for your business plan

    17 Putting a business plan together

    18 Raising finance

    Patr IV Procedure
    19 Clinic procedure

    20 Working with the conventional medical profession

    21 Strategies for coping with the demands on you while you are developing your clinic

    22 How to deal with money matters now your clinic is open

    23 What about the future?



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