Text link advertising

• Allows the display of highly contextual ads adjacent to specific journals based on their relevancy through a technology (Semantic search) which scans journal content on Science Direct to understand concepts and text.
  
  

• Semantic advertising increases the chance that the view will click-thru because only advertising relevant to what they are viewing, therefore their interests should be displayed.
  
  

• Semantic analysis of a web page provides an understanding of its overall meaning vs contextual advertising which bases web page advertising on a keyword scan of the text.
  
  

• We will know the meaning of a specific word, i.e., is bat something you hit a ball with or is it an animal that flys at night in the sky.   This will ensure the delivery of the right ad next to the relevant content and ensure your advertising budget is spent wisely.

Med Click - CPC	Med Click & Optimized Microsite
· Whenever the content is relevant, the ad appears.	Whenever the content is relevant, the ad appears.
· Low CTRs are the nature of the program since it is unlimited/uncapped impressions	Traffic driven in 3 ways: 1. Contextual-related links 2. Technology on housed pages of microsite 3. Major search engines
· One visitor can see an ad multiple times - but if somebody clicks the first time, it’s less likely they will click if they see it for the 4,5,6th time.	Unlimited traffic to your content – no “per-visit” charge.
· Important to keep the volume (impressions) high - that’s why we advise an absolute minimum of 5 links/urls.	· Includes additional search engine · optimization of your content. · No keyword selection or management required

Med Click is semantic advertising. Outlined below is the difference between this and contextual advertising:

· Semantic advertising analyzes every web page in order to properly understand and classify the meaning of a web page and accordingly ensure that the web page contains the most appropriate advertising.

· Semantic advertising increases the chance that the viewer will click-thru because only advertising relevant to what they are viewing, and therefore their interests, should be displayed.

· Semantic analysis of a web page provides an understating of its overall meaning in the semantic approach.

By comparison:

· Contextual advertising technology bases web page advertising on a keyword scan of the text of a web site or Internet search.  An automated function loads advertisements onto the web page based on the text.  

· Keywords can have various meanings. For example, a web page containing the word “jaguar” may generate ads about zoos and cars, when just ads about the car should appear. The very different nature of these contextual results means that someone’s advertising budget is not being spent wisely.

With semantic advertising we will know if “Jaguar” refers to an animal or a high-end car – hence delivering the right ad, next to the relevant content and spending someone’s advertising budget wisely.