Text link advertising
MedClick
- Allows the display of highly contextual ads adjacent to specific journals based on their relevancy through a technology (Semantic search) which scans journal content on Science Direct to understand concepts and text.
- Semantic advertising increases the chance that the view will click-thru because only advertising relevant to what they are viewing, therefore their interests should be displayed.
- Semantic analysis of a web page provides an understanding of its overall meaning vs contextual advertising which bases web page advertising on a keyword scan of the text.
- We will know the meaning of a specific word, i.e., is bat something you hit a ball with or is it an animal that flys at night in the sky. This will ensure the delivery of the right ad next to the relevant content and ensure your advertising budget is spent wisely.
How it works
1. A visitor views a journal article on ScienceDirect.com
2. MedClick recognizes that the article is relevant to advertiser’s web content
3. MedClick creates a text link ad with advertisers logo
4. The visitor clicks through to the advertiser’s target site or Resource Center
5. The message has been successfully communicated to target audience
