Skin & Allergy News Digital Network Launches Product Zone

Morristown, New Jersey, 2 August 2010 – Skin & Allergy News Digital Network, a part of International Medical News Group, LLC, an Elsevier company, announces the launch of Product Zone on its site, www.skinandallergynews.com. Product Zone is a targeted product and digital resource center designed to assist dermatologists, physicians, and related healthcare professionals in making informed purchasing decisions. This new resource will provide immediate and comprehensive access to critical information used in the medical buying process, including videos, white papers, webcasts, case studies, and additional content delivered in more than 20 digital formats. The new Product Zone launches with more than 4,000 product, company and resource listings devoted exclusively to the dermatology market.

"The medical purchasing process is becoming increasingly complex as buyers are relying more and more on a variety of online information sources including vendor content, digital resources, and independent research," said Alan Imhoff, President of International Medical News Group (IMNG). "We launched the new Product Zone to provide the most extensive information resource of its type. No other dermatology product information resource features this scope and depth. Along with the Product Zone, we will also announce a new series of online media programs to help our advertisers educate their prospects and establish leadership positions within their product categories as well as qualify validated sales leads.”

The online Product Zone is a partnership between IMNG and Pure Incubation and is powered by the technologies and web content resources at www.MedicalProductGuide.com. “We are excited to have the opportunity to create the most comprehensive buying resource for the dermatology market,” said Melissa Chang, President and Founder of Pure Incubation.

For more information on Product Zone or Skin & Allergy News Digital Network, please visit www.skinandallergynews.com.

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About Pure Incubation
Pure Incubation is an industry leader in powering the social buying process for Healthcare and Technology markets, located in Topsfield, MA. The company specializes in developing data driven web properties and performance media programs that are focused exclusively on the product buying process. Founded by Internet Media veterans, Pure Incubation develops proprietary technologies (www.SauceTechnology.com) to manage its own media properties (www.MedicalProductGuide.com and www.EnterpriseGuide.com) and powers web properties via exclusive partnerships with industry leaders in their respective specialty markets.

About Elsevier

Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides web-based, digital solutions — among them ScienceDirect, Scopus, Elsevier Research Intelligence, and ClinicalKey — and publishes nearly 2,200 journals, including The Lancet and Cell, and over 25,000 book titles, including a number of iconic reference works.

The company is part of Reed Elsevier Group PLC, a world leading provider of professional information solutions in the Science, Medical, Legal and Risk and Business sectors, which is jointly owned by Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

Media Contact
Jennifer Eckert
Phone (973) 290-8235
E-mail j.eckert@elsevier.com