Elsevier Enriches Online Articles with Google Maps

Interactive maps increase effectiveness of research exploration and make interaction with content more efficient 

Amsterdam, 31 May, 2011 – Elsevier, a world-leading provider of scientific, technical and medical information products and services, announced today that Google Maps functionality is now available in its journals. This new feature enriches online articles on SciVerse ScienceDirect with interactive maps, adapting to the needs of various scientific disciplines to visualize and interact with the author’s geographic data.

Elsevier is one of the first publishers to introduce Google Maps functionality permanently in a selection of its journals, enhancing the online article, and serving the information needs of the scientific community. The Google Maps application enriches an article with research data that is visualized on an interactive map. These maps, which will appear in the online article on SciVerse ScienceDirect, are based on KML (geographic annotation) files created by authors.

“Offering authors the opportunity to include interactive maps in their article is part of our never-ending quest to explore better ways to create and deliver online scientific content,” said IJsbrand Jan Aalbersberg, Vice President of Content Innovation at Elsevier. “The interactive maps will help users to increase the effectiveness of their research exploration and make their interaction with the content more efficient. The introduction of Google Maps on SciVerse ScienceDirect is another milestone in our ongoing partnership with researchers, aimed at creating optimal capabilities for exchanging research results and effectively digesting scientific information.”

Professor M. Santosh, Editor-in-Chief of Gondwana Research, added: “Our authors are delighted with this new feature. It greatly expands the visibility and reach of their articles, and broadens the horizon of information dissemination and interactivity. At the same time, our readers benefit from the additional information the maps provide. By partnering with researchers in developing this innovative feature, Elsevier has introduced an innovation that is truly valued by our community.”

The Google Maps functionality is initially piloted with seven journals on SciVerse ScienceDirect, in earth sciences, life sciences, and social sciences. Scaling up to all applicable Elsevier journals on SciVerse ScienceDirect is expected to happen later this year.

About Elsevier

Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides web-based, digital solutions — among them ScienceDirect, Scopus, Elsevier Research Intelligence,and ClinicalKey—and publishes over 2,200 journals, including The Lancet and Cell, and over 25,000 book titles, including a number of iconic reference works.

The company is part of Reed Elsevier Group PLC, a world leading provider of professional information solutions in the Science, Medical, Legal and Risk and Business sectors, which is jointly owned by Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

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Harald Boersma
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