Contest for Mosby's Nursing Suite Sets out to Identify Real-Life Superheroes in the Nursing Profession and Draws 6,500+ Facebook Fans
This nationwide US campaign set out to identify real-life superheroes in the nursing profession in four key categories: The Validators; The Achievers; The Educators and The Protectors.
The four hero categories were chosen to align with how the products in Mosby's Nursing Suite help nurses provide better care. The campaign featured content illustrating how using these products has contributed to creating real-life nurse superheroes, including videos and Facebook posts about the superhero personas.
Each month we called for nurses to nominate their colleagues, peers, managers and staff for a particular category. After our internal team narrowed down nominees to three finalists, we let our Facebook fans vote for the winner of that category. The four winners were asked to keep their identities secret until the big reveal at the ANCC (American Nurses Credentialing Center) National Magnet Conference in Maryland in October.
We are now conducting in-depth interviews of each of our heroes to tell our community the full stories of how these four came to be the heroes they are today. These profiles will be featured on ConfidenceConnected.com and on Facebook.