Managing Director, Elsevier Science & Technology China
Areas of Expertise: STM Publishing in China
Elsevier's Managing Director of Elsevier Science & Technology in China since September 2008, Hugo brings a wealth of strategic planning, publishing, and publicity experience from both within and outside of the publishing industry in China. Prior to joining Elsevier in 2007 as Business Development and Marketing Director responsible for S&T books sales and business development in greater China and Korea, Hugo held diverse management roles within the Chinese Central Government including the Director of Book Publishing Policy Programs in the Publicity Department. As a promising scholar and civil servant, Hugo researched cultural industries and policy at the University of Ottawa and Simon Fraser University in Canada from 2002 – 3. The previous year, he served as the Assistant Mayor of Yao City in Shaanxi Province.
Hugo holds a degree from Lanzhou University, and is the author of several books including National Interests and Cultural Policy, Cultural Industries and Policy in a Globalizing World and Culture, and the translator of Trade and Globalization and Our Creative Diversity – World Culture Committee Report.
“Although not everyone is going to agree with every aspect of the turn to pragmatism that has driven China since the open door policy was embraced by Deng Xiao Peng, the realization that different mechanisms and drivers can all assist social and economic progress has demonstrated how commercial and public sector forces can combine to achieve progress..
This is as relevant to publishers and the information industry as to modern nation states. We see that the concern of individuals for moral progress and a more equitable society is in no way contradicted by their activity as employees seeking to add value in such areas as publishing. In few walks of life, especially in the private sector, can there be more fulfilling areas to work than in assisting the dissemination of science and the proper valuation of its contribution to a more harmonious world society."
Transforming Publishing for Industry Using Digital Strategies, by Paul Evans, Euburon Academic Publishers, 2003.