Vice President, Marketing Communications
Areas of Expertise:Evolution of digital information models, ROI in research information
Chrysanne Lowe is Vice President, Marketing Communications for Academic and Government markets. Chrysanne has been active in partnering with customer communities to understand the evolution of knowledge creation, utilization, and dissemination. Chrysanne is responsible for marketing communications and brand strategy and is putting it to practice in the form of global and regional customer engagement programs such as Elsevier’s Customer Advisory Boards and the Connect programs for information and academic leaders. Chrysanne sponsored a study on the Return on Investment in Information that Library Journal deemed in 2009 “A pioneering ROI case study” with Paula Kaufman at the University of Illinois Urbana Champaign, followed by an international study in 2010 with Dr. Carol Tenopir at the University of Tennessee.
Prior to joining Elsevier in 2001, Chrysanne was responsible for the worldwide licensing and marketing for Academic Press’ IDEAL, one of the first electronic journal publishing platforms licensed to institutions by a commercial publisher. Today, she also serves as Head of House for 140 employees at Elsevier San Diego, California.
Chrysanne graduated cum laude in Communications from University of California, San Diego; and has spoken at numerous information industry trade conferences including the Medical Library Association, American Booksellers Association, and the American Library Association (most recently in 2012 on the topic of STM business models) and at conferences such as California State Northridge’s 2013 symposium on the Evolution of Digital Information; and has recently written about leadership and gender on Leanin.org.
Twitter @Chrysanne Lowe
Contact Elsevier’s newsroom for arranging an interview.